It has been often said that the road to Hell is paved with good intentions. As we start off in the 2012 new year, it might be good to pause and begin thinking now, as to how you will be addressing your new performance season. Do you have the time and ability to contact potential advertisers and also responsibly handle all other necessary duties required? Now is a good time to assess what direction you really want to go before that road to minimal return is paved for you!
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