The Factor of Four

One of the ways to economically address your printing costs for your programs is to remember the "factor of four."  It may have gone back as far as Gutenburg, but printers long ago determined the basis for pricing their work was in units (pages) evenly divisible by the number four.  When looking at effective cost control you can use this method in laying out your pages and know, in advance, as to the best cost you will incur.  This is also known within the print industry as "good" signatures and "bad" signatures.  A good signature would be a 16 page or a 32 page signature; whereas a bad signature would be considered a 12 page or a 28 page signature, even though divisible by four, utilization of the full sheet of paper is not being maximized and costs literally the same as a 16 and 32 page signature.  You are able to gain an additional 4 pages of copy and not pay any more knowing this simple but effective fact!  Keeping this in mind as you layout your program book pages will work to your  advantage, thus saving significant dollars over time.