Monday, November 12, 2012

The Holiday's...A GREAT Time to Sell Playbill Advertising!!





Guess what time it is? It’s the Holiday Season. It’s a great time of year to be selling ads for your playbills that will be in front of the audiences for these highly anticipated Seasonal events. Whether it’s for A Christmas Carol production or Handel’s Messiah, local businesses want to be in front of these audiences. Who do you call to ask? Think high-end retail. These are typically the types of businesses that want to be in front of the Holiday audience. It’s those last minute, procrastinating shoppers that these retailers are interested in. Jewelry stores are an exceptional fit. Automobile dealers are another…Yup it’s the proverbial Big Red Bow tied around a brand new white Mercedes Benz   

It’s also important to remember that the messages that appear in the ads should be on point or themed for the Holiday’s. Remember to take the time to construct a marketing message that will be effective for your advertiser. One of the most frustrating things is to hear from an advertiser that the ad did not work. This is where one needs to take the time to really listen to your advertisers needs. What does your advertiser expect the ad to do for them? This might be a great time to review our previous blog: “Why are some advertisers happy and others Sad”  "Why Are Some Advertisers Happy and Others Sad?" We refer to this blog frequently, but this really can’t be emphasized enough! If your advertiser has success with the ad, they will be back!!! "HOW TO SELL PLAYBILL ADVERTISING"

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