Guess what time it is? It’s the Holiday Season. It’s a great
time of year to be selling ads for your playbills that will be in front of the
audiences for these highly anticipated Seasonal events. Whether it’s for A
Christmas Carol production or Handel’s Messiah, local businesses want to be in
front of these audiences. Who do you call to ask? Think high-end retail. These
are typically the types of businesses that want to be in front of the Holiday audience. It’s those last minute, procrastinating
shoppers that these retailers are interested in. Jewelry stores are an
exceptional fit. Automobile dealers are another…Yup it’s the proverbial Big Red
Bow tied around a brand new white Mercedes Benz
It’s also important to remember that the
messages that appear in the ads should be on point or themed for the Holiday’s.
Remember to take the time to construct a marketing message that will be
effective for your advertiser. One of the most frustrating things is to hear
from an advertiser that the ad did not work. This is where one needs to take
the time to really listen to your advertisers needs. What does your advertiser expect
the ad to do for them? This might be a great time to review our previous blog: “Why
are some advertisers happy and others Sad” "Why
Are Some Advertisers Happy and Others Sad?" We refer to this blog
frequently, but this really can’t be emphasized enough! If your advertiser has
success with the ad, they will be back!!! "HOW TO SELL PLAYBILL ADVERTISING"
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