When contacting businesses in your local market for Program
Book advertising, you must be able to provide full service, in order to
complete the sale. In most local markets up to 75% of small businesses do not
have the ability to create their own ads. This becomes up to you to provide
full service in ad design . If your potential advertiser is required to
outsource the ad design, the costs often exceed the price of the ad, and your
sale is ultimately lost. Consider providing this service if not already a
feature in your sales arsenal. A happy advertiser is an advertiser forever!
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