LESS IS MORE!

Many years ago the philosopher Confucius stated: "One picture is worth a thousand words."  Even today his words ring true - especially when it comes to designing ads for your Program Books.  Effective use of white space is essential in keeping the reader's attentive eye.  Colorful graphics and minimal use of text, are key elements in successful ad creation.  Keep this in mind when preparing your ads.  We think Confucius would be smiling if you follow this wise advice!