Friday, March 15, 2013

Peoples Personalities and the Strange Bird



 

 

 It's been a while since I posted, but a colleague sent me this article and thought it would be worth sharing. The original author of this article is Hanny Lerner and I have also provided a link to the original article. Enjoy!!!

http://www.forbes.com/sites/hannylerner/2013/03/05/understand-peoples-personalities-and-become-successful/?utm_source=twitterfeed&utm_medium=linkedin&goback=.gde_2602477_member_220531229

Become Successful By Understanding Peoples Personalities

Hanny Lerner, Contributor
Understanding People
People are inherently and genetically different. When we truly understand the people around us, we will become successful entrepreneurs, dedicated employees & friendlier colleagues. It’s when we try to make people think like we think and act like we act, that we end up firing employees, quitting jobs (and probably getting divorced).
About a month ago I was lucky to hear inspirational speaker Allison Mooney talk to a room full of entrepreneurs at an EO event. She divided all human beings into 5 personality types:
  • The Playfuls
  • The Peacefuls
  • The Powerfuls
  • The Precises
The Playfuls
These folks are enthusiastic, funny and loud; They are extroverts who love talking; they speak before they think. They are best at networking, socializing & having fun. They are forgiving, unorganized and easily distracted. In business, they are the innovators, the idea-people & very creative. They tend to work fast (or not at all), so they can focus on doing what they enjoy most – having fun.
The Powerfuls
The Powerfuls are assertive, decisive and productive; They are the do-ers, the human machine and the ones always taking control. They are the risk-takers who never give up on their goals. Powerfuls are internally strong and definitely need things done their way. They are all about working hard, getting to the point and accomplishing goals. For the Powerfuls, “now” is never soon enough. Their goals are never-ending.
The Precises
These people are meticulous. They think before they talk. They create structure, order and compliance. They are organized, neat, graceful and procedurally strong. They are perfectionists who hate making mistakes. Their shirts are ironed, their socks always match, and they love making lists. Without the Precise, our businesses would be chaotic and unorganized; our homes would be messy. They put work before play, and usually won’t stop until they get it done right. I see some elements of Precise in myself too, particularly in how I run my business.

The Peacefuls
These are the most calming of us all. Peacefuls are easy-going, diplomatic and patient. They hate conflict & do everything in their power to avoid confrontation. They are steady, comfortable in their own skin and grounded. They don’t have highs or lows, and are often-time hard to read. Happy, sad, angry, frustrated, excited – it all looks the same on them. You certainly won’t see them get as excited as the Playfuls or Powerfuls do. My business partner and husband Sim is a Peaceful. He is the epitome of calm and steady, and definitely brings balance to my life in the fast lane.
But how do we deal with people opposite of us? The reality is, we need all four personality types to run a successful business.
We need the creative people to come up with the ideas, and the critical thinkers to analyze, document & plan. We need the executors to make it happen, and the calm, rational folks to put things in perspective.

Thursday, January 17, 2013

From Broadway With Love

From Broadway with Love: A Benefit Concert for Sandy Hook

Palace Theater (Waterbury, CT)

January 

Check Out The Event Here:

Benefit Concert for Sandy Hook

"ArtsFreePress" GREAT SITE!!! LOVE IT!!!

"Arts Free Press"

 

Wednesday, January 2, 2013

2013-2014 Season Advertising Campaign



 
It is 2013. The time is here to start the process all over again for the 13-14 Season ad sales campaigns. It's hard to believe it is upon us. YET, There are still considerable opportunities for the 12-13 Season program book ad campaigns. You must not lose sight of these opportunities. Yes indeed. For those of you out there  that have multiple printings throughout the Season, you must treat each and every printed edition as a separate ad sales campaign. You must identify 1.INVENTORY AVAILABLE TO SELL, and 2. THE RATES. (Now that you have 1 & 2, you can set a sales objective!!!) You MUST revisit those businesses that were approached early on for the full Season that said "No Thanks. But please keep us in mind for next Season"  or those businesses that said "We'd love to participate, but our budget has been spent for the year." You now have a compelling story. And guess what, the rates are lower now. (Why are the rates lower? Well, this is a partial Season buy." What a great way to "test drive" the power of this advertising medium at a fraction of the original investment." Then, (When they have received the results) You can approach them in a few weeks to set them up for a full Season purchase for the 2013-2014 Season. The sales cycle NEVER ENDS. There are ALWAYS opportunities. We are asked about how we track our advertising prospects. This is the key question. For if one neglects to follow up with prior prospects then the sales will be lost forever.

DON'T ALLOW POTENTIAL SALES TO BE LOST FOREVER!!!!. Use a contact management software package. +Sage ACT! Software Sales, Consulting and Training . This one is decent. Here is another www.goldmine.com   Unfortunately which ever software package your organization chooses to use will only be as effective as the user. One must become proficient and use it religiously. If one is able to get their hands around those opportunities that "shot them down" earlier in the year, they can truly be a profitable tool. Good luck for the 2013 / 2014 Season!!!!











Thursday, December 6, 2012

One From The Archives


We have had many, many requests for this "oldie but goodie" Grab your favorite beverage, sit back, click the play button and ENJOY.

In all seriousness, check out our library of digital program books. OnStage Digital Program Book Library

Wednesday, November 28, 2012

How much time should you spend on a sales campaign?


This is an actual photo of our own Carl Markstrom wondering whether he ate breakfast. He scratched his head like this for hours.

It's a great question and thank you for it. The easy answer is until you have satisfied you inventory as well as your ad revenue goal. REMEMBER------- AD REVENUE GOAL SHOULD COVER ALL COSTS OF THE PROJECT (See: http://programbooktalk.blogspot.com/2012/02/real-measurement-of-happiness.html
But what is your organizations revenue goal for ad sales in the playbill? If you should you hit a certain level, should you stop??? Say in last Season's playbill your revenue was $33,000. Will you stop at $33,000 once you hit it for the next Season?  Perhaps and perhaps not. Here is a quick analysis of whether you should pursue more ad revenues. There are (2) elements to review. The first and most important is, How long did it take this Season versus last to achieve the $33,000? That is to say, look at the first sale from last season to the last sale of last Season. How long did it take??? Now apply that same formula to this next Season. Was the time shorter or longer? If it took longer this Season then this is an indication that the sales did not come as easy. The second element, and most important. Did I say the first one was most important? The truth: They are both most important. The second element is INVENTORY.

Do you have the surplus INVENTORY. 

So If you have the surplus inventory, regardless of the ease of sale, YOU MUST SELL TO THE INVENTORY SPACE. Now let us say that you have satisfied your inventory for the "perfect signature" and that it was a considerably longer sales campaign this Season. NO MORE ADS. SHUT OFF THE SALES MACHINE. If you have satisfied the inventory for the perfect signature and the length of the sales campaign was shorter, then go for it....ADD THE PAGES AND MAX OUT THAT EXTRA SIGNATURE WITH PRECIOUS AD SALES.

Tuesday, November 20, 2012

Happy Thanksgiving!!!


"steve haldeman loves central state university"
Here is a little tip on sales this week. The more productive you can be EARLY on, the better off you will be with results. Many business owners will be saying adios later this week to take advantage of a longer vacation weekend. HOWEVER, don't let that stop you from putting the brakes on your productivity. MANY business owners will be hanging around for the Holiday as well. For many businesses "Black Friday" is a "make-it" or "break-it" period for retail sales. On this note, retail might not be your best target for business especially for playbill advertising. Retailers are going to be swamped and the last thing on their minds will be advertising opportunities. For the most part they have established their marketing plans for the Holiday. Yet, for the business owners that will be hanging around for the Holidays and are not in retail, will be in a good mood for the most part. I have found some of the most productive sales days have been just before the start of the Holiday Season. So how do you know who is a going to be in and who is going to be out? Easy! Pick up the phone and make the call. If they are out, leave an exceptional voice mail!

Playbill advertising
program books
how to sell advertising 
free playbills for art organizations
free playbills


Monday, November 12, 2012

The Holiday's...A GREAT Time to Sell Playbill Advertising!!





Guess what time it is? It’s the Holiday Season. It’s a great time of year to be selling ads for your playbills that will be in front of the audiences for these highly anticipated Seasonal events. Whether it’s for A Christmas Carol production or Handel’s Messiah, local businesses want to be in front of these audiences. Who do you call to ask? Think high-end retail. These are typically the types of businesses that want to be in front of the Holiday audience. It’s those last minute, procrastinating shoppers that these retailers are interested in. Jewelry stores are an exceptional fit. Automobile dealers are another…Yup it’s the proverbial Big Red Bow tied around a brand new white Mercedes Benz   

It’s also important to remember that the messages that appear in the ads should be on point or themed for the Holiday’s. Remember to take the time to construct a marketing message that will be effective for your advertiser. One of the most frustrating things is to hear from an advertiser that the ad did not work. This is where one needs to take the time to really listen to your advertisers needs. What does your advertiser expect the ad to do for them? This might be a great time to review our previous blog: “Why are some advertisers happy and others Sad”  "Why Are Some Advertisers Happy and Others Sad?" We refer to this blog frequently, but this really can’t be emphasized enough! If your advertiser has success with the ad, they will be back!!! "HOW TO SELL PLAYBILL ADVERTISING"